Get This Phrase Out of Your Mouth.

Waging War on One Little Phrase.

We need to wage war on one phrase. It’s a small phrase but it carries with it a profound capacity to increase sales. It can cause a proud heart to take comfort in its pride. It causes more people to feel dissatisfied with more things on planet earth than nearly any other phrase I can think of. It really is diabolical in its underhanded deceit. It is one of the things that we see in others that makes them difficult to tolerate and to be around. It has in recent years become a self help buzz-phrase and its popularity in advertising is obvious. What is this phrase? The phrase “YOU DESERVE IT”.

Salesman

…because YOU deserve it!

I don’t know how many times in the last few months that I’ve heard commercials say “Because you deserve it!” or “Get the [product name here] that you deserve!” I’m sure this is a very effective tactic in advertising because it stimulates dissatisfaction in a person’s current situation and implies that there is something better. You – you superior thing, you, YOU deserve it. You shouldn’t have to endure one more second with that piece of junk you have now! Leave that for the people who aren’t as high caliber as you. You move yourself up here where the DESERVING crowd hangs out.  I’ve also seen it often in “encouragement” graphics on social media.  This is a phrase I have noticed a lot “Sometimes you must forget what you feel and remember what you deserve”.

The problem is that the vast majority of people believe that it’s true. Deep down they think “you know, I DO deserve it”, but do you? Do I? What makes us think that we deserve better? Where is this notion coming from?

The beginning of the problem. We all have heard the story of when Satan entered the Garden of Eden as a serpent and deceived Eve with the fruit. If we glaze over this story though, we miss some very important things that we need to understand about who we are and where we are.

  • What Satan said: Gen 3:4 (GWT) “You certainly won’t die!” the snake told the woman. 5 “God knows that when you eat it your eyes will be opened. You’ll be like God, knowing good and evil.”
  • We see here that Satan was casting doubt on two things.
    1. God’s truthfulness, indicating that God had lied to them about what would happen.
    2. That God was holding out on them. Satan implied that there was some awesome (reserved for the special ones) thing that God had, that they didn’t have, and that God had forbid them from eating the fruit because He was selfishly holding onto that part just for Himself.
      What was Satan really pointing to? You Deserve It!
  • Have you ever stopped to consider what Adam and Eve really gained in that transaction? What they gained was the knowledge of evil. They already had everything else. All they gained was “Less”. They literally lost the ability to be all they were created to be.

What it really boils down to is Pride and Vanity!

PRIDE

  1. feeling of superiority: a haughty attitude shown by somebody who believes, often unjustifiably, that he or she is better than others. -Bing Dictionary.
  2. A feeling that you are more important or better than other people. -Merriam Webster Dictionary

VANITY

  1. the quality of people who have too much pride in their own appearance, abilities, achievements, etc. : the quality of being vain. -Bing Dictionary.
  2. something (such as a belief or a way of behaving) which shows that you have too much pride in yourself, your social status, etc. -Bing Dictionary.

When you think about it, it really comes down to thinking that we, by our awesomeness, good works, talent, handsomeness, beauty and brilliant personality, have earned the right to have something we don’t currently have. Pride comes from thinking that YOU are “All That” and the subtle deception is that YOU by your amazing ability caused yourself to be worthy. Let me help you with that…Not True!


The truth is that God, by His mercy and grace gives you your next heartbeat and breath. He has put gifts & grace into you, sometimes even before you were born, so that you can accomplish all that He has planned for you, and live the life you were born to live. Do not be deceived that any of your awesomeness (and you do have awesomeness) comes from you.  More truth is that we are fallen under sin.

Rom 6:23 (KJV) For the wages of sin is death; but the gift of God is eternal life through Jesus Christ our Lord.

The word Wages in Romans 6:23 is the Greek word opsōnion (op-so’-nee-on) – which means rations for a soldier, that is, (by extension) his stipend or pay: – wages. This is what is earned, wages. This is actually what we have earned and deserve. The rest of the verse goes on to say that God’s eternal life through Christ Jesus is a gift. The word Gift is the Greek word charisma. char’-is-mah. which means a (divine) gratuity. It comes from the word charizomai. (khar-id’-zom-ahee) which means to grant as a favor, that is, gratuitously, in kindness, pardon or rescue: – deliver, (frankly) forgive, (freely) give, grant. (All Greek word definitions from Strong’s).

When we think about it, what we really deserve, what we have really earned, is to be set on fire for all eternity. You may think that’s a little harsh, but let me ask you a question? How many laws do you have to break to be a law breaker? How many lies do you have to tell to be a liar? We have all missed the mark. God’s word to Eve is still true today, disobedience brings death. You can not reach to where you need to be on your own. You do not have what it takes. But thank God that He sent Jesus to do what we could not do and through His sacrifice, you CAN get there. He has opened the way. That’s why we submit ourselves to the Lordship of Jesus. When we do that, God accounts Jesus’ righteousness to us. We can stand before God as if we had never done anything wrong, ever!


When we understand that we have what we have by the free gift of God, and that we have no place to brag on ourselves, we are humbled. This attitude is the opposite of pride. A person of humility understands that the good that they have received, they did not earn and they have no bragging rights about it.

Phil 2:5 Let this mind be in you, which was also in Christ Jesus: 6 Who, being in the form of God, thought it not robbery to be equal with God: 7 But made himself of no reputation, and took upon him the form of a servant, and was made in the likeness of men: 8 And being found in fashion as a man, he humbled himself, and became obedient unto death, even the death of the cross. 9 Wherefore God also hath highly exalted him, and given him a name which is above every name:

Jesus is our example, He humbled himself.  We should do that too.

Jas_4:6 But he giveth more grace. Wherefore he saith, God resisteth the proud, but giveth grace unto the humble.

When we stand in pride, it actually blocks & stops the flow of grace into our lives. God resists the proud. Who can afford to have God Himself resisting them? The rest of the promise is that the grace of God flows to the humble. Who can afford NOT to have that!  No one is self-made.  When we realize what we have and how it comes, we can walk in true humility.  Grace flows to those who do.

The earmark of humility is a grateful heart.  I encourage you to maintain the flow of grace in your own life.  Take a minute and just thank God for all the wonderful things He has done in you, your family & your life. He really does deserve it!

Have you found the “I deserve it” attitude showing up in your life? What steps did you take to deal with it?  Please join the conversation by leaving your comments.

 

 

 

 

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